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Rules
Format rules that get views
The four checks Sand Media uses before a clip counts — native text, listicle hook, face in frame, readable in one second.
Why format beats volume
On this operation's own data, a small set of on-format posts produced far more views than a large pile of off-format ones. The four checks are the whole standard — keep them on screen while you cut.
The four checks
- Native text overlay — not a Canva caption card.
- Listicle hook — numbered or enumerated.
- Real person in frame in the first second.
- Full hook readable within one second.
Rejection means teach
When a manager fails a clip, they write why. That feedback loop is how new clippers get good fast. Do not skip it.
Make it in Sand Media.
Learn the format, then make it in the Sand Media workspace.